Official iCreate Blog > Mac

By now you’ve probably seen one of the new Microsoft adverts. You know the ones, Bill Gates and Jerry Seinfeld bantering in a seemingly nonsensical manner and at no point mentioning quite what they’re talking about or, at least, attempting to advertise.

Then there’s the other lot of ads from Bill and Co. The Gatesmeister doesn’t feature and Seinfeld has allegedly been canned, but the Redmond boys take aim at Apple’s I’m a Mac/I’m a PC campaign by, well… repeating the “I’m a PC” line. A wide range of people from all walks of life repeat the simple phrase “I’m a PC and I…” filling in the blank with everything from charity work to graffiti (yeah, PC users break the law too guys). This culminates with one chap proudly proclaiming “I’m a PC and I sell fish”. What the hell is going on!?

Online, people are wondering about hidden meanings in the Seinfeld ads, is the old woman Steve Jobs? Are scallop potatoes meant to be Macs? Was it really Bill Gates behind the Grassy Knoll? That’s stage one of the – wait for it - $300 million advertising campaign complete. People are talking about the ads.
Whether the consumers get it or not, they’re talking about Microsoft rather than just blindly using its software.

Then there’s the second batch of ads, the Seinfeld-less “I’m a PC” ones. Am I the only one to think this was a bad move? Even if I didn’t have a clue what Shoe Circus was meant to represent as Bill and Jerry tried on loafers, at least I was intrigued. Joe Public and a sprinkling of cash-hungry celebrities yelling “I’m a PC” in between my regular TV programming tells me two things; one – PCs are used the world over for a wide variety of tasks, both creative and dull. Tell me something I didn’t know. Two – Microsoft is aware of, possibly even worried/annoyed by, Apple’s “I’m a Mac” campaign.

The Bill & Jerry’s ads completely overlooked Apple’s ads. They ignored them as a company with such an enormous market share should. Microsoft is the Ford of the technology world, and you don’t see the Fiesta trying to rival a Ferrari when it comes to marketing.

So what are we left with? A petty playground squabble that will end up costing Microsoft about as much as it would cost to fix its currently flawed operating system. Don’t worry about Apple, boys. Take a look at yourselves! You’re re-branding a dead horse, that’s for sure, but people are still buying PCs and they’re still buying Windows. Just because the Zune didn’t take off doesn’t mean you’re failing.

Ultimately my problem comes down to the Microsoft fan boys (yes, I said “fan boys”). For years, us Mac users have been elitist and we’ve said that our platform is better than yours. There’s no getting around that. Now it actually IS better, and we’re still saying it. That hasn’t stopped Microsoft ruling the roost in the market share stakes. Nobody stopped buying PCs. But now, a set of overpriced and over hyped ads have appeared and the Windows users have crawled out of the woodwork to laugh and point and jeer and boast about their ads as if they’ve won some kind of battle. It’s a sad truth, but the Microsoft crowd are acting like the underdogs and that’s what entertains me the most. You don’t like our ads, nobody understands yours.

However you look at it, in terms of PR or user satisfaction, I’ll tell you one thing. I’m still glad “I’m a Mac and I don’t sell fish”.

There’s a sea of web browsers for Mac OS X out there so it’s only when a more unique take on the standard navigation tool appears that we ever get interested.

Flock is one such app. Built on Mozilla’s Firefox 3 Technology, it taps into the world’s infatuation with social networking and sharing within a slick and very Mac oriented interface.

Scooping a slew of awards from a Webby to a top ten listing in PC World’s 100 Best Products of 2008, Flock is constantly evolving and is now available in 2.0 Beta form.

So what’s the big deal? Well, if you’re one of those web users who always has a Facebook page open or can’t resist a quick skim across comments on Flickr photos or YouTube videos, Flock makes the process far simpler. Integrating the most popular social websites like those mentioned above and many more, Flock negates the requirement of navigating to a page to view, connect and share – it’s all in the browser interface. Send photos to friends on Facebook by dragging and dropping, check messages on Twitter, share links and text and much more.

A “Gloss” edition of Flock now brings you the latest in fashion and entertainment gossip across the web should you require it.

Setup is as smooth as can be with a simple login to your chosen site being enough for Flock to create your own sidebar or account within the browser. Facebook is a classic example here with a list of your friends appearing in a bar at the side of the browser showing their picture, status and more. You can even drag and drop images and links on to a user’s profile to share with them instantly.

Whether you’re into social networks, photos, blogs, media or news feeds, Flock has something for you. There’s even a built-in media bar that scours sites like Picasa, Truveo and YouTube, a feed reader for RSS and a blog editor for the most popular blogging apps.

It sounds crass and clichéd but Flock, that dubs itself “The Social Web Browser”, is just downright sociable. From the feature set through to the cute interface it’s an App no Mac fan or web fiend should overlook.

www.flock.com

If anyone cares about the plight of the piece of scrap metal I bought from Microsoft (XBox 360 for those who didn’t read my earlier post). I made it work again. 

How did I do this? Did I fold under the pressure, void the warranty and open the case to fix it? No. I did what any self respecting Apple fan would do when confronted with a piece of hardware from Redmond - I gave the thing an almighty punch. 


I’m not kidding, I hit the thing so hard it made my knuckles red and suddenly the whirring noises stopped and it could read discs again. It’s true, Microsoft hardware hasn’t progressed much further than the typewriter when it comes to crucial updates and quick fixes. As far as an entertainment platform goes, my XBox 360 is the jukebox at Arnold’s and I’m the Fonze (Check out some old Happy Days episodes if you don’t catch my drift).  


Talking of Microsoft incompetence, what’s this I see? A “Critical” update to Microsoft Office 2008 for Mac? Surely not.


Not only was Microsoft the last of the major players to release an Intel-native version of its software for Mac (probably due to the giant delay-fest that was the disappointing Windows Vista) when it finally does deliver the product, it needs to bash out an update to prevent applications from quitting unexpectedly or stopping responding.






Once again, hats off to Steve Ballmer, Bill Gates and the rest, you’ve brought us yet another half-baked, unfinished product. What would we do without you? 
 
 

I admit it. I bought an XBox 360.

Well come on, until Apple really goes for it and launches a games console (not the Pippin!) I didn’t have much choice. I had a Wii for a while (because it seemed the most Apple-esque choice) but it didn’t quite cut it against the next-gen breed. 

So…I’ve had this Microsoft product in my home for a fortnight now. All has been good and, I hate to say it, I’ve enjoyed using it. I bought the top of the line Elite model and a bunch of games and, despite it looking like a VCR or some kind of high tech shoebox, things have been fine.Today I come home looking to settle down for a quick game of Call of Duty and what happens… the disc drive is emitting some kind of buzzing sound and no game can be read. I knew the last 14 days had been too good to be true.

Online I hop and, lo and behold, literally hundreds of people have had this problem if not thousands. Apparently it’s my fault. I should have made sure my XBox was kept cool and rested on its side!

What the @$%&!? 

There are some things I don’t need to be warned about. I know the coffee in my cup is hot and I know that smoking kills.What I didn’t know was that if you position an XBox in one of the ways it’s built to sit/stand it will break. I also didn’t know that if you allow an XBox to heat up to anything close to room temperature, it’ll break.

So Microsoft CEO Steve Ballmer is sitting out in Vegas at the moment complaining that the MacBook Air is too heavy, he’s moaning about the iPhone price, always dissing Apple. Ok Steve, at least when Apple brings a product to market, “It just works”. The bastard child of Sloth from The Goonies and an albatross can blindly tout Vista as a revolution and Windows Mobile as groundbreaking but can he honestly say that any of his products really face up to actual use and tests of functionality?

I’ve had a MacBook for two years. No faults. An iMac which I’ve had fixed once in 5 years of ownership and an iPhone thats been dropped, knocked and had a cigarette put out on its screen and it still works, still looks great. All of the above run Mac OS X by the way. Any problems with that? No. Even after upgrading to the latest OS which (unlike Microsoft’s effort is better than the previous version).

I’ve had an XBox less than half a month and its stopped working.

Another admission: I’ve owned an XBox before. The original model. What happened to it? The drive broke. Then the HD. Then some kind of video fault developed. All within one year.

I’m the idiot here. I naively thought that, as much as its operating system is a pile of the proverbial, Microsoft had its games devision nailed and would certainly have been committed to more stable hardware after many issues with the original XBox model. Man was I wrong.Knock it together, fire it out to the masses, pay the price when a huge percentage of the products fail.

The guy who sold me my XBox tried to push me onto a PS3, citing the “hundreds” of returns he’d been plagued with since he began stocking the XBox 360. I wish I’d listened to him. I wish I’d taken his advice, given my money to another company that cares about the end user, cares about products standing the test of time and cares about quality.As we well know, Microsoft is not a company on that list. 

I’m the sucker for thinking things couldn’t possibly get any worse.

So, to Evil Steve (Ballmer): Screw you, your stupid dancing antics, your sweating and your mangled vocal chords.

To Good Steve (Jobs): It’s time to bring out yet another device to shame the morons at Microsoft.

It’s not just Macs and iLife down here in iCreate-land. 
We’re also lucky enough to check out some of the great iTunes events held fairly regularly in London. 

 

Last week, Jimmy and I hopped on a train to the capital’s Air Studios in Hampstead where we caught an intimate show recorded for iTunes Live: London Sessions. Featuring the sultry vocals of Dawn Kinnard, effortlessly cool folk-rock from Jason Mraz and the powerful simplicity of Canada’s Ron Sexsmith, it was certainly a night to be remembered.
 
 

Located in the scenic enclosure that is Lyndhurst Hall which has played host to recording sessions from such luminaries as Coldplay, Madonna and George Michael, competition winners and assorted press (the only people with access to the show) stood mere feet from the performing artists. Bathed in ethereal light and with tunes stripped down to simply vocals, piano and guitar, all three artists enjoyed a substantial share of the stage and even spent time singing together, with Americans Mraz and Kinnard performing a delightful duet.There were special guests aplenty too with Nick Lowe and James Morrison gracing the stage to perform alongside Ron Sexsmith and Jason Mraz respectively.
   
The performances are set to be released exclusively on iTunes in March. For more information and an access all areas sneak peak of the show, featuring interviews and detailed reviews, check out the upcoming iCreate podcast on iTunes or at www.icreatemagazine.com/podcasts  For more information on iTunes Live visit www.ituneslive.co.uk